Five essential strategies for start-up success.


SM Ursula Kelly coach and photographer

Hi! I'm Ursula

Photographer and business coach. Empowering you to be the woman in business you love the most.


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Starting your business is an exciting time, and it can also be a challenging one too.

So you don’t sit and look blank at a screen, wondering what to do first ( I’ve been there!)

Instead, if you want to maximize your chances of success, I highly recommend you prioritize these five crucial tasks first.

Build A Strong Brand.
Build A Business Plan.
Build A Marketing Strategy.
Know your clients.
Insure you offer a truly personal customer experience.

  1. Creating a robust business plan is crucial for any startup. A carefully crafted plan acts as a guide, providing direction and clarity for your business. It should cover essential aspects such as your business objectives, target audience, competitive analysis, marketing tactics, financial projections, and other critical details. With a well-planned strategy, you can stay on track and make informed decisions as you embark on your entrepreneurial journey.
  2. To succeed in business, it’s essential to know your ideal client/target market inside and out. Comprehensive market research is critical to identifying who they are, understanding their needs and preferences, and using that information to guide your product development and marketing strategy.
  3. Build a Strong Brand: A solid presence sets you apart from the competition and builds trust with your ideal clients. Define your brand identity, mission, values, and unique selling proposition. Design a compelling logo, create a professional website, have up-to-date personal brand photos that show you looking approachable and in context with what you do and utilise and develop consistent branding across all your communication channels.
  4. Create a Marketing Strategy: No matter how great your product or service is, it won’t succeed without effective marketing. Develop a marketing strategy that encompasses both online and offline channels. Utilize social media, content marketing, search engine optimization (SEO), email marketing, and traditional advertising methods to reach your target audience and build brand awareness.
  5. To ensure the success of your business, it’s essential to prioritize the customer experience. This means offering exceptional customer service, understanding your customer’s needs, responding promptly to inquiries and feedback, and exceeding their expectations. Creating a positive experience for your customers increases the likelihood of them becoming loyal advocates for your business.

Strive for progress, not perfection.

When embarking on your business venture, it’s essential to have dedication, perseverance, and adaptability.

Keep an open mind and learn from your experiences, continuously refining your strategies.

Be prepared to pivot when necessary.

Take consistent action every day (even just ten minutes) towards growing personally and professionally.

Take any failures or setbacks as a challenge to keep you moving towards your goal, not as an indication or a sign to give up.

And you don’t have to do it alone:

Find a mentor, a coach or a business pal who’s been there and has the free time and capacity to help you too. Two heads are better than one, and avoiding the pitfalls they will have been through and seen will be much quicker and easier.

Remember, we grow as we go, so start now and keep going!

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Ursula Kelly

Ursula Kelly

A business and visibility coach, photographer and entrepreneur helping talented, principled and determined women in business like you to be bold, be brave and BE YOU NOW…